Proposal Book Illustrations
This project was the most extensive collaborative project I undertook as a designer in my time with Supplypike. I was approached to assist my colleague in creating a book that outlined the message, goals, and purpose of Supplypike that was printed in mass quantity and distributed to current and potential customers at trade shows and events across the nation.
My role in this project was to create all the illustrated elements that the book needed in both spreads and single-page formats after we had brainstormed a theme to integrate in the message we were trying to convey to our large audience. We ultimately decided that an outdoor-themed journey would be the most successful approach to communicate the idea of our audiences' struggles in the world of retail supply chain and the subsequent relief that our company would bring them in their difficulties.
While my responsibility was creating illustrations, my colleague completed all type-setting and layout design. We worked closely to design the pages and spreads to make sure all illustrations and type setting would live harmoniously in the final version of the book. While we felt that we were limited by our branding and some seemingly disconcerting critique from management, we felt proud of our work. We wish that the original type decisions that were made stayed in the final version of the book, but they did not make the final cut for reasons that were not clear to us as designers.
I completed 11 unique illustrations over the course of this project. Some were editing and arranged for the final print of the book.
Webinar Graphics
The bulk of my day-to-day tasks were creating advertising graphics for webinars. Once our marketing coordinators finalized the names and content of webinars, the other designers and I were assigned to webinars respectively. This assignment entailed creating webinar graphics from scratch – including four versions of opengraphs, banner images, and slide deck images. Along with overseeing and editing the webinars that followed the advertisements of such.
These are just a couple of examples of webinar opengraphs. Ironically my favorite ones that I created both involved illustrating somewhat culinary environments.
Incentive Program Graphic
This project was a very quick update to an old graphic advertising a newly re-introduced incentive program for our customers in which, hopefully obviously, they would win a free vacation for bringing in leads and new customers. This graphic would then appear as an attachment to our emailed weekly newsletter.
My direction for this project was to update the old graphic in an illustrative style by the end of the day, maintaining the beach theme that was present in the old one.
Old program graphic
New graphic
Trade Show Postcard
I created these postcards for our product marketing team to print out and take to trade shows for the purpose of advertising Supplierwiki – the educational branch of our comapny.
The options I made included three different color schemes with mockups. Ultimately, the product marketing team went with this dark blue version as the final.
Tailgate Advertisement Graphics
These advertisements were created to promote several sponsored tailgates at the Arkansas Razorbacks games respectively.
Unfortunately, we received the go-ahead to produced these graphics on printed materials before the University of Arkansas reached out to our management letting us know that we were not authorized to use the Razorbacks logo, so this design was scrapped before becoming public. Although, I still do personally have a few branded koozies, cups, and stickers with these designs.
Event Calendars
I designed these calendars to live as digital and printed assets in order to advertise the respective month's upcoming events and webinars that were hosted by the Supplierwiki team (educational branch of Supplypike).
The October schedule calendar was my first undertaking into this project and acted as a test to feel out what kind of effect this asset would have on generating leads and expanding our audience. The project was not continued through the end of the year (Nov. + Dec.), but was picked up again at the start of the year because it proved to be a low cost and effective method for generating leads. The template was kept the same following the October calendar. You might still find the February calendar hanging in coffee shops in Bentonville, Rogers, and Fayetteville.
